Founded in 2010, Fit & Beauty is a company that operates within the Fitness centres industry. It specializes in weight loss and stress management. It also offers bespoke tools for businesses. It is open Monday through Sunday. It is a good choice for active women who want to enhance their physical appearance.
The company is a favorite of Gen Z and Millennials. It hosts events in New York City and London. It also provides samples of its products. It has partnered with Equinox in Chicago and San Francisco.
The company is run by Alexandra Bonetti Perez, who started a boutique fitness studio in TriBeCa. She wants to move into body care and supplements in the future.
Fitness and beauty industries have become increasingly accessible thanks to social media. In addition to fitness classes, many gyms are trying to extend their reach into the beauty world.
Fitness centers have partnered with beauty brands like Glossier. Glossier’s line of makeup has been popular with both Millennials and Gen Z. The company partnered with Equinox and offered samples of its products. It has also worked with influencers like Rocky Barnes.
Fitness centers are eager to be involved with the multitrillion dollar beauty industry. But fitness and beauty brands need to tread carefully when extending into new categories. They have to create meaningful products. They don’t want to become just another brand. It is important to keep transparency in the skin care and cosmetics industries.