Under Armour Asks, #WhatsBeautiful

If you know me (and reading this blog on the regular, I trust you all do), you already know that I have a little tremendous obsession with the following:

Working out
Motivating others to do the same
Social Media
and Under Armour fitness apparel

Put all four together, and you have the subject matter of this post.

Under Armour has launched the What’s Beautiful program and community, which has set out to completely redefine what it means to be a female athlete. We are entering an era where female strength is being exalted, praised and even celebrated, instead of being denied and shunned. That alone is reason to celebrate, ladies! Under Armour knows this, and has created the What’s Beautiful program for US. What’s Beautiful encourages us all to share what motivates our fitness exploits, set our own unique goals, and crush them in the process.

What’s Beautiful also offers up not only an opportunity to win prizes for participating- with the main prize for the ten most epic journeys being a trip to Under Armour’s Camp Sweat to train with the best- but also gives women a sense of community and belonging, too. I mean, what can be more affirming than others who share your passion.

I’ve chronicled my own journey to my own fittest self both here, and on my fitness blog, which is why it will come as no surprise that this campaign is very near and dear to my own heart. Even in present day, I still hear disparaging remarks made about strong women, which is why it is so refreshing to hear that Under Armour is celebrating US in this way.

My ultimate goal a year ago was to lose weight, but in the past year, fitness has become so much more to me. It is my outlet, my passion, and my love. With each fitness endeavor I pursue, I not only become stronger, but I also fall deeper and harder in love. I am not afraid to sweat, I am not afraid to lift heavy weights, and I am not afraid of any new challenges thrown my way. That is what fitness has done for me. Yes, I did lose weight in the process, but I have earned a new body, and gained a new outlook on life, too.

For more information, and to participate in Under Armour’s What’s Beautiful program, be sure to visit the Under Armour page, today.

2 thoughts on “Under Armour Asks, #WhatsBeautiful

  • October 6, 2012 at 1:15 pm

    Great post girl! I love that Under Armour is supporting us ladies! I love lifting heavy weights and pushing myself to the limits, there is no better feeling. That is beautiful to me! I can’t wait to hear more about #whatsbeautiful!

  • October 17, 2012 at 2:24 pm

    Woot! Way to go. I love that outfit. One day I’ll be fitting into cool UA clothes too. But I do agree, my focus was/still is to lose weight but fitness has done MUCH more for me.

    I still have a long way to go and it’s been a struggle BUT I haven’t given up. I’m thankful for the campaign. Everyone has inspired me so much.

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