I start this post with the story of a precocious little girl, one who never really fit in among the various niches at the schools she attended. Made fun of for everything from her appearance to her mannerisms, she was the constant target of bullying by the other girls at her schools. That bullying cast a shadow over that little girl, and made it difficult for her to truly open up to anyone. They say that words can’t hurt, but that is not what the little girl would tell you.
Mean words and bullying hurt very much, and it is only made worse in this day and age by the very technology (computers, smart phones, the internet) that is heralded as the crowning glory of our modern era. That is why Secret is doing something about it.
In an effort to promote well-being by stamping out bullying, Secret Deodorant has partnered with Amber Riley (Mercedes from “Glee”), and relationship expert Rachel Simmons, in the Mean Stinks Campaign to eradicate mean behaviors and start a movement of good. The goal is to empower all women, no matter if they are a victim of bullying or not, by providing tools and resources to aid in the fight against the mean behavior of bullying.
On the Mean Stinks Facebook Page, visitors will have access to expert advice, and have the opportunity to upload video apologies, submit sticky situations, and post graffiti on their friend’s walls. As part of the campaign, Secret will also donate a portion of the proceeds from Secret Clinical Strength purchases to Pacer’s National Bullying Prevention Center.
To say that I have become a Gleek would be a vast understatement, and the amount of affection and respect I feel for the misfit cast of characters knows no bounds. Part of the reason I am so excited about this campaign, apart from being the victim of bullying myself, is Amber Riley’s participation. Throughout the program, Amber will not only lend her face to the ad campaign, but her voice via Twitter and Facebook, with tweets and Q&A sessions.
Bullying, both then and now, continues to be a national epidemic amongst girls of all ages. An unacceptable condition, it is up to us to stamp out these mean behaviors that can be so detrimental to the human condition. With the tools and resources now available thanks to Secret, a brand that has always been about female empowerment, and the Mean Stinks Campaign, the tables can turn. With all of these modern resources available, today’s young ladies need not suffer the same ill effects of bullying that the little girl at the beginning of this post did. And that little girl, who is now a full grown and very much beauty obsessed woman, most certainly commends the effort.
To learn more about Secret’s Mean Stinks campaign, be sure to visit the Secret Mean Stinks Facebook Page today.