Betsey Johnson Too Too Fragrance Launch Event

Betsey Johnson Too Too Event

Quirky, fun, and inherently amazing.

Betsey Johnson Too Too Event 8.9.2011 023

Such is the time I had at a recent press event for the launch of Too Too, a brand new fragrance from the delightfully, inimitable, Ms Betsey Johnson.

Betsey Johnson

Many might not know this about Betsey, but she herself was a dancer in her youth. Inspired by the glitz, glamour, and the costumes from her dancer days, she started her label over 30 years ago, eventually becoming the lifestyle and fashion icon that she is today.

Betsey Johnson Too Too Event 8.9.2011

The new scent, Too Too is also inspired by Betsey’s days as a dancer. A fun, fresh, floral fragrance described as bright and boisterous, Too Too is the perfect scent for the young, hip, fashionable woman. The notes include passion fruit, mandarins, ginger, and strawberry leaves, all resting on warm musk and vanilla, jasmine, Bulgarian rose, patchouli, and sandalwood. The scent opens up strong, and ultimately settles on the skin with a soft sweetness that is undeniably flirty.

Betsey Johnson Too Too

Paying homage to the fragrance’s inspiration in dance, in the house were esteemed dancers from the Bolshoi Ballet Company, as well as dancers from the Stephen Petronio Company. Attendees were treated to performing art eye candy in abundance, which was only topped by Betsey herself launching into a full split after a performance by the Company. Classically fun, and classic Betsey, to be sure.

A frolic in fun, Betsey Johnson’s Too Too Fragrance launches officially in October, exclusively at Sephora.

2 thoughts on “Betsey Johnson Too Too Fragrance Launch Event

  • August 16, 2011 at 1:01 pm

    How fun! This event must have been a blast. I am so jealous!

  • August 18, 2011 at 4:54 pm

    Sarah, it was definitely a lot of fun. Especially with Betsey being Betsey. 🙂

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