The Importance of Eye Care for The Whole Family with ACUVUE and Healthy Vision

We all know of the importance of proper sun protection for the skin, that’s no lie. What many of us don’t know however, is that the skin is only have the battle, and that only 65% of Americans wear sunglasses for protection, even though they acknowledge that UV rays are damaging. That in mind, I’m bringing you some very timely (it is summer now, after all!) tips from Acuvue, on how you can ensure that your vision stays healthy. In a new radio program called Healthy VisionTM with Dr. Val Jones, Acuvue is seeking to close the gap between vision care attitudes and behaviors by sharing timely and relevant information and helpful resources to help manage eye health for the entire family.

With the Summer Solstice, comes the longest day of sunlight of the year. While Americans will be excited to be outdoors, many don’t take the necessary steps to protect their eyes from the sun. 85% of Americans recognize that ultraviolet rays can damage the eyes, only 65% wear sunglasses for protection and only 39% have their children wear sunglasses.

UV damage to eyes is cumulative and irreversible and even when the sun doesn’t seem as strong, it’s important to shield the eyes from UV rays. “The early morning and late afternoon hours are important for protection. The sun is lower in the sky, so we get direct exposure to our eyes. It is not overhead, where it may be blocked by eyebrows or a hat,” says leading optometrist Dr. Stephen Cohen. How else can you protect your eyes? Well, here are some tips:

•         You can achieve significant UV protection by wearing sunglasses, a wide-brimmed hat, and for those who are vision corrected, UV-blocking contact lenses.

•         Choose sunglasses with a frame style that wrap around the face, preventing rays from reaching the sides, top and bottom of the glasses.

•         Wear a wide-brimmed hat when outdoors, but recognize sunglasses and a wide-brimmed hat don’t protect from reflecting rays that come in from the sides.

•         UV-absorbing contact lenses provide an important measure additional protection. Most lenses do not offer UV protection, so look for lenses that carry the AOA seal of Acceptance for UV Absorbing contact lenses, like the popular ACUVUE® OASYS® Brand, which blocks more than 90 percent of UVA rays and 99 percent of UVB rays.

For more on Healthy Vision™ with Dr. Val Jones and guest Dr. Cohen, you can listen to the entire show, or the UV-segment here on BlogTalk Radio.

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