In the world of fall beauty, and more specifically new cosmetic launches, there are always those new collections that blow other collections right out of the beauty-infused waters. Urban Decay for Fall 2011 is pretty much one of those collections.
You can’t reinvent the beauty wheel, or can you? Well, if you are a brand whose initials just happen to be Urban Decay, then not only have you reninvented the wheel, you pretty much blew the old wheel out of the dirt. New and exciting from Urban Decay is a collection of workhorse products with very familiar purposes, but very different functionalities. Allow me to elaborate.
I recently had the great fortune of peaking at and playing with all of Urban Decay’s saucy new fall launches, and believe me when I say that it is a collection brimming with items that we can all be excited for. Always known for being a little bit edgy, for pushing the envelope, and for creating products that quite literally rock my beauty world, Urban Decay is taking familiar products and concepts, and re-working them in a way that makes them cooler, stronger, and just plain better.
24/7 Liquid Liners are everything we know and love in their best-selling pencil liners, in an invincible liquid formula.
Urban Brow Collection- Brow Setting Gel and Brow Tint, the new brow dream team.
Super Saturated High Gloss Lip Colors, with all the intense pigment of a longwear lipstick, and all the comfort and shine of a gloss.
Lush Lash Mascara, a mascara that not only thickens and lengthens, but actually aids in lash growth, too!
Urban False Eyelashes, still my favorite false lashes ever, and now in four new styles!
Last but not least, Urban Lash Curler, the first curler without a cage. For lash curl, sans crimp, pull, or tug
New for the fall, Urban Decay brings beauty junkies products that they can truly be excited about. I will have in-depth looks at each piece of the new collection puzzle with more product photos, looks, and swatches soon. In the meantime, check out all of Urban Decay’s hot new launches, which will be launching this week, on the Urban Decay Website.