Well folks, they have gone and done it again. By they, I mean Make Up For Ever, by it- I mean capture the very fundamental concepts of beauty and present it as an interactive, educational experience. Revolutionizing the way the mass market practices, sees, and experiences beauty, Make Up For Ever has created it’s first ever consumer boutique and right in the heart of my home away from home- Sephora in SoHo!
For those of you already familiar with the original boutique off of Union Square- you will recognize both the products and the setup of the space. Like the original studio (and unlike most Sephora Make Up For Ever stations), you will be able to find nearly each and every product Make Up For Ever manufactures, and all at your eager fingertips. Entering the shop is like entering the very heart of the Make Up Artist’s den.
But alas, this boutique also has some tricks up its sleeve! Smack dab in the center, is the Make Up For Ever Learning station, complete with iPads, eyeshadows, and a digital, interactive makeup screen. You can stop by for a quick brush up on technique, a demo, or a play session, any old time of day.
Venture on to the back of the house, and you are confronted with mirrors! lights! and a very knowledgeable staff that wants to teach YOU how to apply makeup. Purchase $40 in product, and you get to choose from three different complimentary beauty lessons: Complexion Technique, Eye Make Up Technique, or Lip Technique. As for me, when presented the opportunity, your resident MUFE head was all about the brush-up on eye skills. My artist- Anna, created an awesome tri-colored enhanced eye.
After my fantastic lesson, I got to explore the store some more. If I had to sum up the space in one word, that would be fantastical! It is so awesome in fact, that PurseBuzz and Enkore Makeup stopped by to get in on the action.
The Make Up For Ever Boutique opens today, October 1st 2010. Get Beauty Schooled- Make Up For Ever Style, and and run- don’t walk, to the Make Up For Ever Boutique at Sephora SoHo.